ConExpo
John Deere Construction decided to build their excavators 100% on their own. So we used ConExpo in Las Vegas as the stage to announce it.
We created a 360° campaign for the convention and following it. This also included 3D OOH that all of the attendees would see on their way to the expo.
Creative Direction for national convention
OOH, Broadcast, Print, Digital
Agency: EP+Co
CD: Scott Spooner
AD: Sophie Vos
CW: Will Horn
Director: Seth Hunt
Editor: Sam Snelgrove
Animator: Michael Guastaferro